A Limerick hairstylist showed off her award-winning talent in London’s Royal Albert Hall on 15 October. Amanda Whittome, Style Director at River Studio, represented Hugh Campbell Hair Group at the Alternative Hair Show 2017 and won praise for her innovative hair styles.
Whittome’s invitation to the high profile show came as no surprise. Last year, she won the Alternative Hair Show’s Visionary Award for her creations. Whittome exhibited her ‘Avant Garde’ styles at the show, which attracts stylists from all over the world.
The international competition sees winners from each country compete for major prizes in a grand final. Whittome spent the last year creating six avant garde pieces for the show and worked practically from dawn till dusk on Sunday, 15 October, when the Alternative Hair Show took place.
The event is organised by famous hairdresser Tony Rizzo, founder of the Sanrizz hair empire. Rizzo is one of the UK’s most famous hairstylists and he set up the competition to raise money for leukaemia. Rizzo’s son died of the disease and he has since used his fame and talent to raise both awareness and much needed funds.
Whittome said she was excited to attend the show and to have the opportunity to meet so many of her hair icons backstage. Hugh Campbell Hair Group in Limerick were also pleased with her success.
“We are beyond proud of River Hair Studio Style Director Amanda Whittome, winner of last year’s Alternative Hair Show Visionary Awards,” the Hugh Campbell group told Limerick Life. “Amanda [was] invited along with a select few elite stylists from around the world to participate in the Alternative Hair Show taking place this October in the Royal Albert Hall, showcasing her very own avant garde collection comprising of six bespoke pieces as part of the main event.”
The event’s organiser, Tony Rizzo, also praised Amanda Whittome’s skill. “I must say [her] show was truly spectacular, the Avant Garde hairstyles complimented by the impressive costumes … were amazing,” Rizzo said.
“We raised over £280,000 for our charity, fighting leukaemia,” Rizzo said. “As well as supporting Bloodwise and Great Ormond Street Hospital Charity, we are proud to announce we are taking the fight further afield through our partnership with World Child Cancer, which strives to bring the successes in treating childhood leukaemia to less fortunate parts of the world.”