Earlier this month, the Peugeot 3008 was crowned as the Irish Car of the Year for 2018 at the annual awards ceremony held in association with Continental Tyres at the Gibson Hotel in Dublin.
The ICOTY honours new models to the Irish market with ten sub-categories supporting the main award. For this instalment of the illustrious prize, there were 60 different new models in contention for the grand prize.
It comes at the end of what has been a fantastic year for the crossover from the French manufacturer. Back in March, it became the first SUV to win the European Car of the Year prize.
The 3008 is available in a broad range of petrol and diesel engines, starting with a 129bhp 1.2 litre petrol all the way to a 2-litre diesel offering 148 or 178bhp. It has been praised for its stylish and contemporary interior and high-spec infotainment system, as well as boasting significant room in the cabin and for storage.
The awards ceremony was attended by motoring journalists as well as figures from the motoring industry, including representatives from leading car brands, importers and distributors.
It was a double victory for the 3008, with Peugeot also taking a category win for Irish Compact Crossover of the Year. Understandably, Des Cannon who is Managing Director of Gowan Distributors, the Peugeot importers for Ireland was thrilled with their success.
Speaking at the announcement, he said: “When we first saw and drove the new 3008 SUV, we knew it was a very special car. We are simply over the moon with the Irish Car of the Year 2018 title. Huge thanks to the Irish Car of the Year voters for their dedication to the awards and to Continental Tyres for their support.”
In the aftermath of the news, David Walshe, who is a member of the Irish Car of the Year committee pointed out that the judges had a very difficult decision on their hands this year, such was the quality on offer.
“It was a very tight competition this year with many, many fine vehicles in the running for
the Irish Car of the Year accolade. Congratulations to a worthy winner,” he said.
Elsewhere, the Honda Civic also scooped a double-prize, winning Irish Compact Car of the Year, as well as the Innovation Award for the sensing suite of safety features that it boasts. The sensing suite is an intelligent system that alerts drivers to things they may be missing, with features such as Lane Departure Warning, Lane Keeping Assist, Road Departure Mitigation System, and Adaptive Cruise Control.
Other winners at the black tie event included the Kia Picanto (Irish City Car of the Year 2018); Nissan Micra (Irish Small Car of the Year 2018); Alfa Romeo for the Giulia (Irish Medium Car of the Year 2018) and the Quadrifoglio (Irish Performance/Sports Car of the Year 2018); BMW 5 Series (Irish Executive/ Premium Car of the Year 2018); Skoda Kodiaq (Irish Large Crossover of the Year 2018); and the Toyota Prius PHEV (Irish Green/ Efficient Car of the Year 2018).